Neko Atsume is a Japanese idle game all about collecting a menagerie of cute cats. The title has proved an underground smash hit, wildly popular in the UK, EU and US despite originally only being available in Japanese, though now translated into English. It’s viral popular appeal even took the creators aback, who confess they have no idea why the game is such a hit! If you are intrigued by this kitten enigma, click the icon below to access the GameHub HQ report for Neko Atsume:

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